Shoppers were able to purchase an Alibaba virtual reality headset, virtually transporting them to international retail outlets and enabling them to experience the entire shopping experience from finding products to payment.
Alibaba is just one of a growing number of companies using either virtual reality (VR) or augmented reality (AR) to enhance online experiences. VR may be the more familiar of the two. The technology creates a completely immersive alternate reality that almost makes the real world irrelevant. Taking that technology a step further is merged or augmented reality, which overlays virtual elements visually into their physical space: you can watch a virtual robot roll across your very real coffee table, for example.
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